MGO names new president and chief experience officer


MGO LLP, a Top 100 Firm based in Los Angeles, announced that Danielle Berg has been named its new president and chief experience officer.

Berg joins the firm from Aprio LLP, where she served as a chief marketing officer and later as chief growth officer.

The chief experience officer (CXO) position, a C-suite role that oversees and optimizes all customer interactions, is steadily becoming an established role across various industries, but remains more of a rarity in the accounting profession. The firm sees Berg’s arrival and dual roles as impacting “all areas that differentiate how the firm identifies, earns, develops, and retains clients and talent alike.”

“We are inspired by vision and talent, and Danielle Berg brings an abundance of both to MGO,” said Kevin O’Connell, chief executive officer and managing partner at MGO, in a statement. “She has deep expertise in differentiating services firms like ours through the experiences we provide, and we are thrilled to have her join our leadership team. When creating her position, we were very clear about the strategic importance of Danielle’s leadership.”

“Being great at the fundamentals is a given now,” Berg added in a statement. “The intangibles, the experiences, are what matter going forward. It’s no longer just what we do, but how we do it that earns loyalty from all involved. And that means lasting relationships that help accelerate growth.”

Berg and O’Connell will be responsible for leading the firm’s strategic growth, both domestically and abroad. Berg will also be responsible for opening the firm’s Southeastern regional headquarters, serving the Atlanta area and related markets.

“Developing growth-centric cultures and effectively merging talented teams together is fundamental to Danielle’s approach and success, and we welcome her expertise as we grow,” stated O’Connell.

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