Relationships are the key to business success.
In this digital world, however, more and more people are researching companies online. They scour your website and online reviews. Even before they speak with your firm’s business development team, they have formed their own opinions on your strengths and weaknesses.
A successful B2B marketing strategy can change that.
It seems easy at first. Your marketing team starts writing blog posts and shares that content through their social networks. Your email list grows as the team offers longer-form premium content behind a simple registration form in your blog posts and on your website. If you are doing it right, your content funnel probably looks something like this:
Then you notice that you are not converting readers into clients.
Before you scrap your hard work, let’s review four B2B content marketing strategies that can significantly increase lead generations and conversions.